Browns Shoes.
I was lead videographer for Browns Shoes Inc. I was in charge of the cinematography, the editing, lighting, and video direction for Paid Media, Web and occasional Social Media projects.
Summer, Spring 2022
Sneaker Edit, Spring 2023
Campaign, Spring 2023
Landing Pages.
The Sneaker Edit.
I Contributed to the design concept with the UX/UI designer to make a video-on-hover interaction. Shot, graded and edited the videos for the entire page as well.
UX/UI by Peeta Chery
Creative Direction by Jonathan CohenColor Matching Campaign Photography.
Sneakers became one of the primary focuses for Browns Shoes for a while. The colour direction given was very rich earthy tones in a white studio with a backdrop that was painted by the photographer Elliott Jeffrey MacDonald. Due to having to do this shoot in 2 days, I was tasked with recreating the backdrop to shoot in the Browns in house studio to get content of just the sneakers off figure. So I captured this video in 2 days, painted the backdrop, edited and coloured it based on the direction provided when the stills were received. It was a fun project and I’m very glad to have achieved that nice green tonality without losing the true tones of the products and skin despite the studio being all white and bright.
Creative Direction by Jonathan Cohen
Art Direction by Albert Nguyen
Production by Morgan Kendall